Our Story

Founder Harleigh here, also known infamously as Beauty By Harl across social platforms.

Creating a brand isn`t new, doing it your way is.

Ive always wanted a legacy, something to put my reputation behind. I believe that the best things in life come from the heart. Founded in 2024, our journey began with a simple idea and a work ethic like no other. I wanted to craft products that fill the gap in the market with the hope of not only delighting our customers but also bringing a touch of joy and warmth into their lives. My whole career I have dedicated myself to making individuals look and feel their best self, these products harmoniously compliment that.

Our mission is to inspire and connect people through simplistic beauty. The aim to create a positive impact by blending quality craftsmanship with innovative designs, all while staying true to our core values of integrity, authenticity, and community.

This is Your Style

Stripped back beauty

where simplicity meets elegance, and natural beauty is celebrated in its purest form.

This is BY HRL

OUR BRAND STORY

Redefine beauty by focusing on the essentials. We believe that less is more, and our goal is to provide you with high-quality, minimalist beauty products that highlight your natural features without overwhelming them.

A brand with a vision. BY HRL wants to celebrate natural beauty. In a world where everyone is so self critical and finds themselves comparing themselves against those on a screen, we invite you to love your personal features.

Your features are a unique part of who you are. They tell your story, reflect your heritage, and embody your individuality. The freckles on your face, the shape of your nose, the color of your eyes – all these aspects make you who you are. Embracing your natural beauty allows you to appreciate the uniqueness that sets you apart from everyone else.

In a world that often values conformity, authenticity stands out. Being true to yourself and loving your features for what they are is a powerful statement.

Love From our Customers

Our customers go beyond being mere purchasers; they are an integral part of our extended family. It brings us immense joy to express and share the love and gratitude we've received from them.

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